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by Helen Leggatt Despite the increasing trend among big fashion labels to roll out big digital campaigns, and even broadcast in real-time on Instagram and Periscope, traditional, printed fashion magazines continue to be the most influential medium, found Rakuten . However, fashion brands and retailers need to adopt a multi-channel approach to marketing if they are maximize their reach. Women are turning to a variety of sources to get their fashion inspiration. Just over a quarter (26%) said they are motivated to make a fashion purchase due to trend they have seen on social media, with Facebook being the most popular site for inspiration. Recent data from Instagram showed that more than one in three Instagram users had purchased a fashion item they discovered via the photo-sharing platform. Twenty-three of women shoppers said they were most likely to look for fashion inspiration from blogs and video blogs (vlogs) made by either influencers or brands. And that goes for their children's clothes, too. Earlier this year, Rakuten released research showing that almost a third (30%) of the 2,000 UK parents with children under the age of 12 they surveyed were willing to spend more on clothing for their child if it had been endorsed by an online influencer such as a blogger, vlogger, or Instagrammer. In fact, nearly a quarter (23%) said they trust such

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online influencers most highly. "Alongside celebrity icons like Kate Middleton, bloggers and vloggers have become go to personalities for fashion inspiration so there is huge opportunity for retail brands to grow their customer base through their audiences," said Nick Fletcher, director of multichannel at Rakuten Marketing.

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New Jersey Governor Chris Christie reacts to a question during a news conference in Trenton, New Jersey, U.S. on March 28, 2014. REUTERS/Eduardo Munoz/File Photo | Mon Sep 19, 2016 | 6:09am EDT 'Bridgegate' trial begins in New Jersey three years after scandal New Jersey Governor Chris Christie reacts to a question during a news conference in Trenton, New Jersey, U.S. on March 28, 2014. REUTERS/Eduardo Munoz/File Photo By Joseph Ax Two former associates of New Jersey Governor Chris Christie will go on trial on Monday for their alleged roles in

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the "Bridgegate" scandal that helped derail his presidential hopes. U.S.

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prosecutors will deliver their opening statement in federal court in Newark, New Jersey, against Bridget Anne Kelly, the governor's former deputy chief of staff, and Bill Baroni, the former deputy executive director of the Port Authority of New York and New Jersey. The two defendants are accused of orchestrating the closure of access lanes at the George Washington Bridge in September 2013 to punish a local mayor. Christie himself has not been charged, and he has denied any knowledge of the alleged plot before it unfolded. David Wildstein, another former Port Authority official and Christie confidante, has pleaded guilty in the case and is expected to testify for the government. He has claimed in the past that evidence exists showing Christie was aware of the scheme. The scandal, known as "Bridgegate," came to light in January 2014, when Christie had easily won reelection as governor, and was seen as a potential front-runner for the 2016 Republican presidential nomination. Prosecutors will likely introduce emails and text messages between Kelly, Baroni and Wildstein in an effort to prove they deliberately arranged the lane closures as payback for Mayor Mark Sokolich.

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